Heroine Make, in collaboration with South Korean celebrity makeup artist and YouTuber, Pony Syndrome, has announced an exclusive Heroine Make x Pony pop-up.

Scheduled to take place from October 9th to October 15th, 2023, this collaboration marks the launch of the ultimate smudge-proof mascara tailored for Asian lashes, in response to the current TikTok beauty trends that have gained popularity, such as Manga lashes.

Paying homage to the Y2K trends, the pop-up invites guests to embark on a transformational journey to “Be Your Own Heroine” with Heroine Make’s bestselling and latest products, alongside immersive interactive activities.

Moreover, you will be entitled to receive complimentary vouchers and samples with the completion of each station, and you can redeem a complimentary mini-sized Micro Mascara Advanced Film EX when you try it out at the Makeup Station.

Artist’ impression of pop-up

Another not-to-be-missed highlight of the pop-up is Heroine Make’s Limited Edition Event Exclusive mascara and eyeliners, which includes products like Secret Shading Eyeliner, Prime Liquid Rich Jewel Eyeliners in #04 Lapis Blue and #05 Marron Greige, and Mini Long & Curl Colored Film Mascara #01 Moonlight.

Visitors will also have the opportunity to preview their latest addition to the Prime Liquid Eyeliner collection in a chic new shade – #05 Mocha Greige.

From L-R: Prime Liquid Eyeliner in #05 Mocha Greige ($20.50). Limited Edition Event Exclusives: Prime Liquid Rich Jewel Eyeliners in #04 Lapis Blue and #05 Marron Greige ($20.50 each), Secret Shading Eyeliner ($16.90), and Mini Long & Curl Coloured Film Mascara #01 Moonlight ($6.90)

Other exclusive promotions await you at the Heroine Make x Pony pop-up, as follows:

1. Spend a minimum of $45 nett to receive a three-piece gift set (while stocks last):

  • A Heroine Make furry bag
  • A DIY personalised keychain charm
  • A Mini Coloured Advanced Film Mascara (event-exclusive item)

2. Enjoy 40% off all Heroine Make products

3. Limited one-hour special deals for certain products

4. Stand a chance to win free items and additional discounts when you participate in the Training Gym station:

  • Free Speedy Mascara Remover with any purchase
  • Free Mini Sized Advanced Film Mascara with any purchase
  • Free Mini Super Waterproof Mascara with any purchase
  • Purchase highly raved Speed Mascara Remover at $8 (U.P. $15.50)
  • Purchase any mascara base at $10 (U.P. $19.50)

The Heroine Make x Pony Pop-up

Venue Bugis+ Atrium, Level 2
Date9 to 15 October 2023
10am to 10pm 

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