The German luxury fashion house, MCM, unveiled its newest fragrance MCM ULTRA Eau de Parfum for women this summer. Inspired by the brand’s iconic backpack in eye-catching Berlin Gold.

ULTRA features a bold scent profile and showstopping glossy packaging that matches the opulence of this soon-to-be cult classic scent. Fusing expert craftsmanship with new technologies.

Renowned perfumer Frank Voelkl the architect behind the unforgettable scent says, “Lush Jasmine and Tuberose florals are contrasted with fougere elements, like Tonka and Moss, weaved together with the intention of delicate balance to create an unapologetic, full-of-attitude feminine signature.”

ULTRA

MCM ULTRA’s Vegan formula is made with green chemistry principles, where 74% of the ingredients are biodegradable, and also contains 79% responsibly sourced Naturals together with ingredients that make a positive social impact on local communities all over the world. Key ingredients include pink Pepper, tuberose, and cedarwood.

The modern MCM woman refuses to be guided by preconceived notions or rules. MCM ULTRA invites all women to embrace their own individuality and journey, encouraging the belief that anything is possible. The contemporary fragrance inspires an optimistic attitude and the confidence to live freely and creatively.

Global Brand Officer of MCM, Dirk Schönberger said, “Creating a scent really excites me. It is a completely different approach to a fashion collection but the spirit has to align. With ULTRA I wanted to capture the glamour, passion, and strength of the 21st-century global woman. After our first unisex scent, this is the ultimate celebration of modern femininity.”

ULTRA

THE PRICE:

• 75mL EDP: $155

• 50mL EDP: $122

• 30mL EDP: $100

• 10mL EDP: $45

MCM ULTRA is now available at all leading department stores, Sephora ION Orchard and MCM stores at Paragon and The Shoppes at Marina Bay Sands.

ULTRA


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