Top 5 Jouer Cosmetic Items To Own ASAP—According To The Founder Herself, Christina Zilber

By: Aqilah Najwa Jamaluddin / September 28, 2021
Categories : Makeup

I was first introduced to Jouer cosmetics by Australian beauty blogger, Chloe Morello. Then, even bigger names like Nikkie Tutorial and Jeffree Star started to advocate heavily for this product. And for years, I had to sit down and watch these beauty gurus swatching their iconic lip colours, blushers, highlighters and concealer—made me wonder when would I finally be able to put my hands on this brand? Though, it still surprises me how little coverage this adequate brand receives—even though beauty gurus all around the world have been voicing out their opinions on how amazing this Jouer product looks on their skin. 

Jouer—pronounced zhew ay, meaning ‘’playful’’ in French terms—was launched in the year 2008 by its founder Christina Zilber who admitted that she discovered her love for beauty and style at a very young age. She believed that beauty and makeup should be created and worn ethically and naturally. Thus, the brand was born. Staying true to her theory where using clean beauty, or chemical-free cosmetics, is the only practice we all should adapt when choosing the right products. So, besides their clean beauty building, what else is there to support the love for this product? Easy, their endless shades of colour, the rich and thick texture that stick on your skin for long, and of course, the impressive coverage. 

If you’re one of those who has never heard of this brand before, worry not, you’re in the majority. For starters, Beauty Insider will explain a bit further behind this LA based cosmetic brand and the must-haves products from them. Brb, adding everything to the cart. 

Get To Know Jouer Cosmetic

Jouer—pronounced zhew ay, meaning ‘’playful’’ in French terms—was launched in the year 2008 by its founder Christina Zilber who admitted that she discovered her love for beauty and style at a very young age. Her mother, a former fashion model in LA, taught Christina that wearing makeup should be an extension of every woman’s personality not her whole personality. Hence, wearing makeup should be nothing but to make one feels more connected to their inner self and enhancing their natural beauty. From there, she believed that beauty and makeup should be created and worn ethically and naturally. Thus, the brand was born. Staying true to her theory where using clean beauty, or chemical-free cosmetics, is the only practice we all should adapt when choosing the right products. According to its website, the brand pledges to only create and work with clean, fresh and natural based ingredients that feels good to the skin. They are 100% against animal cruelty, and that is why their products are free from any harsh chemicals like Parabens, Mineral Oil, Gluten, Sulfates and hundreds of other ingredients that can messed up your skin condition. Oh, and before we forget, Christina Zilber is not your ordinary makeup mogul. When she’s not actively playing the role of a businesswoman at Jouer headquarters, you can find her roaming around UNICEF to help create opportunities for women around the world. Now that’s an entrepreneur! See, we told you Jouer is worth loving for. 

5 Must Haves Jouer Products

If you aren’t familiar with this product—it’s fine! And if you’re finally down to try this clean beauty brand, congratulations! It is about time. But just like any other makeup user, you’d probably think which products should you first start trying before leaping further into the brand? Worry not. We have all the details you’ll ever need. According to Christina herself, there are 5 primary products that you should stock up on your beauty shelf at home. Just to familiarize yourself with the brand, the texture, the feels, and the results. Are you ready? Let’s get started. 

1. Jouer Essential High Coverage Crème Foundation

Infused with only planted-based ingredients like Chamomile and Cucumber extracts, this Jouer Essential High Coverage Creme Foundation is on top of the list. Listen to the statement by Chirtina herself, ‘’This special foundation is truly unlike any other foundation out there. Even on the first try, you’ll be in for a huge surprise.’’ Oouh, we’re not sure what exactly does it mean, but we’re up for any surprises. But that’s not all, according to users around the internet, they say a little, minimal dot is all it takes to cover your whole complexion. It was created to have a more concentrated quality so expect your blemishes and redness to disappear after just one application. As for the results, even though the texture is semi-matte, it blends into your skin effortlessly and it looks exactly like your second skin. No patches, no cakey effect. As for the feels, it is lightweight, featherlight and super buildable. So, remember, a little goes a long way. 

Why we love it: 

  • Feels lightweight
  • Super full coverage
  • Buildable texture 

Price: $67.90

Where to buy: Shopee

2. Jouer Blush Bouquet Dual Blush Palette

The second item that all beauty lovers should own from Jouer cosmetic is their best-selling Blush Bouquet Dual Blush Palette. Christina explained, ‘’These blusher collections were inspired from the golden days. It’s all about the age-old beauty essentials—like how our grandmothers cannot live without good blushers. They were so simple back then.’’ I agree. Blushers used to be one of the essentials products when it comes to beauty, now they’re somewhat underrated—replaced with an over-sculpted contouring technique. Blushers really change the shape of your features, that’s why Christina decided to make it dual, explaining, ‘’The reason behind the duality is because I prefer having two colours that really elevate and compliment the face in the bestest way possible. Who even wants a flat face? I want to offer something that can create movement and dimension to the customer.’’ Jouer’s blushes are available in six different palettes in 12 different tones. Choose carefully. 

Why we love it: 

  • Each palette came in two tones 
  • Contain highlights effect 
  • Looks natural on skin 

Price: $46.00

Where to buy: Shopee

3. Jouer Essential High Coverage Liquid Concealer

If you manage to keep yourself updated with beauty vloggers around the world, you know they can’t live without this Essential High Coverage Liquid Concealer. How could they not? This magical concealer is literally created from heaven due to its blendable, high coverage, and hydrating ingredients, packed together in one product. This concealer managed to cover all your flaws and imperfections such as dark eyes, redness, acne and scars. Not only that, this concealer is also super hydrating, thanks to its hyaluronic acid inside. So you don;t have to worry about getting dried off skin under the eyes. You’ll be greeted with a fresher look instead. If you prefer a natural makeup look, just kindly dab the concealer where you need a little coverage and you’re good to go. 

Why we love it: 

  • Rich and high pigmented 
  • Super hydrating 
  • Cult’s favourite

Price: $18.46

Where to buy: Cultbeauty

4. Jouer Liquid Lip Crèmes and Gloss

Raise your hands if you’re a lip product lover! Like me. Honestly, as a person who cannot live without lip products, there will be no such things as ‘’owning too many of those’’. So, when Christina explained that Jouer Liquid Lip Cremes and Glosses are formulated with a high-shine glossy effect, at the same time it feels buttery, I can’t compose myself with excitement. Christina said, ‘’Our lip products are made with Coconut oil, Jojoba seed oil and Vitamin E. So expect non-sticky lip products which also act as a hydrating and nourishing lip essential.’’ As for the colours, they have over 5 different stunning shades to choose. While most lip matte and lip products can dry off your lips due to their thickness, Jouer lip products are super lightweight and glide smoothly on your lips. You have nothing to worry about. 

Why we love it: 

  • Super hydrating lip matte 
  • Smells like vanilla 
  • Glides smoothly 

Price: $27.00

Where to buy: Shopee

5. Jouer Essential Lip Enhancer Shine Balm

Speaking of lip products, which lead us to the last must-have items from Jouer, the Essential Lip Enhancer Shine Balm. Christina even pinpointed that this product is her current obsession. These lip balms are jam-packed with lip boosting ingredients such as Shea butter, Vitamin E, and the greatness of Jojoba oil. If you’re facing a constant dry lips problem, then this lip balm is a must have for you. They contain a high amount of Maxi-Lip nourishment to help treat the dryness and restore hydration on your lips. Christina also said that these lip balms are one of the most high-rated products from Joeuer. ‘’I have three of these in my bags that I carry everywhere. I’m obsessed!’’ Me too, Christina. Me, too. 

Why we love it: 

  • Contain natural extracts 
  • Restore hydration 
  • Gives glossy and shimmer finish 

Price: $39.90

Where to buy: Shopee

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