15 Cruelty-Free Makeup Brands from Sephora Have Our Seal of Approval

Categories : Makeup

What is cruelty-free makeup?

Cruelty-free makeup is a category of makeup that has not been tested on animals. Also, most advocates for cruelty-free beauty agree on the fact that none of the ingredients used in the production of cosmetics can be tested on animals in order to be cruelty-free.

Source: Lush Cosmetics North America

How do we know if a brand or product is cruelty-free?

  • Look for the bunny logos on the packaging of the products. The bunny logos are usually displayed on the back of the product.
  • Use a cruelty-free app. Download a cruelty-free mobile app from App Store or Play Store where you can quickly scan a product’s barcode, and instantly know whether or not it is cruelty-free.


Fenty Beauty

Launched by Rihanna in September 2017, this brand is popular for its vast range of shades tailored to all skin tones and gender. Its famous Pro Filt’R foundation first started off with 40 different shades and expanded to 50. Fenty Beauty is also cruelty-free and never tests on animals. Not only that, but they also do not allow affiliates or suppliers to conduct animal testing on Fenty Beauty’s behalf.

Urban Decay

Known for it’s Naked Eyeshadow Palletes, Urban Decay is a high-performance cosmetic brand with a wide range of shades suited for all skin. Also, Urban Decay produces high-pigmented makeup with colour that lasts all day and night. Additionally, Urban Decay is a cruelty-free brand that is committed to ending animal testing. They do not test their products on animals, neither do they allow others to. Urban Decay is also certified by PETA as cruelty-free.

Anastasia Beverly Hills

Anastasia Beverly Hills also goes by ABH. It is an American cosmetic brand that is famous for its eyebrow products. The company was founded by Anastasia Soare, who is the chief executive officer (CEO). In addition to that, the brand has confirmed that it is cruelty-free. They do not test their finished products on animals, nor do their suppliers or third-parties.

Too Faced


Too Faced is a boutique brand that was inspired by a love of Paris. The brand has now grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that not only women love to wear. Also, none of Too Faced’s products are cruelty-free and tested on animals. Additionally, Too Faced is owned by Estee Lauder.

Kat Von D

Kat Von D was initially founded by Kat Von D herself. In January 2020, she announced that she sold her brand to Kendo, a company she previously partnered with for the past 11 years. Also, from Kat Von D, the company will be rebranded to KvD Vegan Beauty.

Becca Cosmetics

Becca Cosmetics

Becca Cosmetics has been around for the longest time and it was said to be indie until Estée Lauder purchased the cosmetic line. Even though they are owned by Estée Lauder who does tests on animals, Becca Cosmetics does not. Becca is a cruelty-free company that does not test their products on animals.

Cover FX

Cover FX was established on the belief that people could have both high performance and clean ingredients in one brand. All of Cover FX’s products are formulated for customization due to every individual’s skin and its sensitivities. Additionally, the brand has confirmed to be 100% cruelty-free. They do not test their finished products or ingredients on animals. They also do not allow their suppliers or third-parties to test on animals.


Tarte Cosmetics was founded by Maureen Kelly in the year 2000. It prides itself in combining glamourous makeup and ingredients that are good for your skin. Tarte’s products are packed with naturally-derived ingredients and are always formulated without parabens, phthalates, sulfates, triclosan, sodium lauryl, and gluten. They also do not test their ingredients and finished products on animals, making them a cruelty-free brand.

IT Cosmetics

it cosmetics singapore

IT Cosmetics stands for Innovative Technology. The brand is a clinically-proven, a problem-solving and innovative makeup brand that also harnesses cutting-edge anti-ageing technologies. Not only that, but they are also a cruelty-free brand that does not test their ingredients or finished products on animals.


Pixi by Petra is known for its naturally radiant beauty line that revives skin, flaw-erasing and youth-replenishing beauty effects that enhances one’s natural beauty. All of Pixi’s products are made with botanicals and beneficial ingredients that are good for the skin. They do not test their products on animals and do not sell their products where animal testing is required by law.



Smashbox was launched in 1996 by dapper LA brothers Dean and Davis Factor who are the great-grandsons of Hollywood makeup legend Max Factor. This cosmetic line focuses on long-lasting products that are designed to give a flawless look. in 2019, Smashbox became cruelty-free, in which none of their products or ingredients is tested on animals.

Marc Jacobs Beauty

Marc Jacobs’ signature rule-breaking creativity drives his irresistible makeup vision. The brand produces bold, new vivid colours, innovative textures, long-wearing makeup and the thrill in beauty. Not only that, but they are also cruelty-free and never tested on animals. However, they are not free from animal byproducts as they still use ingredients of animal origin like beeswax and carmine.

The Balm Cosmetics

Founded by Marissa Shipman in 2004, The Balm Cosmetics offers a vast range of products including skincare, makeup, haircare, and nail polishes. All of their products are paraben-free and their packagings are really fun and inspired by the 50’s pin-up trend. In addition to that, the balm does not test on animals and they do not sell their products in China, where animal testing is required by the law.


Stila is an American cosmetics company founded in the year 1994. For the past twenty years, Stila has been creating innovative and artistry-proven products that perform from morning to moonlight. Ultimately, the brand has confirmed to be cruelty-free as they do not test their ingredients and finished products on animals, and neither do they sell their products to places that require animal testing by law.

Charlotte Tilbury

charlotte tilbury

Charlotte Tilbury is known for its easy application and easy choice range of cosmetic products. It prides itself in sharing the power of makeup and showing everyone how easy it is to look and feel the most beautiful versions of themselves. What’s more is that, even though they are not 100% vegan, they are most definitely cruelty-free. They also do not sell their products in China where it is required by the law to test their products on animals.