You’re Not Imagining It — Hourglass Cosmetics Has New Launches This Fall

By: Beauty Insider Journalist / August 14, 2018
Categories : Makeup, Makeup News

It’s August, and if you’re a beauty enthusiast, there’s a cause for celebration! Tons of stores are upgrading their beauty shelves to prepare for the season ahead, which indicates an influx of glittery eyeshadows, gleaming shades of highlighters, and cult-favourites deserving of their own waitlists. If you’ve been watching Hourglass specifically, you might have noticed that their social media pages are flooded with new goodies. We curated out favourites, below. Are you ready for this?


This brand is dedicated to conjuring up luxurious beauty creations that are not only exceptionally functional, but also pleasing to the eye, and seem to blur the line between makeup and art. Distinguished by sensorial textures, modern colour collections, and sleek custom packaging — Hourglass Cosmetics are not just another beauty commodity, it’s an experience.

Did we mention their products are free from parabens and sulfates, predominantly vegan and never tested on animals? That’s a win in our beauty book. Now, none of us really need an excuse to hit up our neighbourhood Sephora, but Hourglass’s new releases unquestionably help justify the trip. That being said, it’s tough to resist the newness ahead — particularly if you have an affection for all things sleek and glorious.

hourglass  hourglass

Need a setting powder for a flawless finish? We love the Hourglass ‘Magic Of Veil’ compact. Looking for a mascara that delivers extreme dramatic lashes? The Hourglass ‘Caution Extreme’ mascara creates lashes that defy the boundaries. Ready to embrace the flawlessness emulated by the brand’s products? Start with these beauty finds you can find across all Sephora Singapore stores and on sephora.sg.

For more information about the brand, click here.

Photo credit: @hourglasscomestics